Conducting mixed methods research

Abstract

PurposeConducting mixed methods (MM) research is one of many ways to study a research topic in the hospitality and tourism domain. This paper aims to offer a synopsis and guidelines on the application of MM research design within hospitality and tourism.Design/methodology/approachThis paper summarizes the pivotal information on how to write high-quality MM research papers. In doing so, the paper draws on common practices and advice from previous books and articles as well as advice from the editor-in-chief and one of the associate editors of the International Journal of Contemporary Hospitality Management.FindingsThis study provides explanations, guidelines and examples of MM research design.Research limitations/implicationsIt offers specific recommendations and examples of MM research design in the hospitality and tourism field. This study concludes with a discussion of common mistakes, useful tips and a framework for the self-assessment of MM research.Originality/valueThis is one of the few studies providing specific guidance and recommendations on designing MM research papers in hospitality and tourism studies.