Abstract
Agriculture and local food products can have a significant impact on the economic development of rural areas. However, in environments as harsh as marginal mountain areas it may be difficult to find the right conditions to start a new production. This study aims to present the positive and negative circumstances for starting and operating agricultural activities in minor mountain contexts while assuming the mountain farmer’s viewpoint. With reference to the Soana Valley, in the Northwestern Italian Alps, four semi-structured interviews with mountain farmers have been carried out to assess strengths, weaknesses, opportunities and threats. Preliminary results include land availability, lack of marketing skills, high level of bureaucracy and financial overexposure as the main limitations in starting new economic activity. The adoption of quality/origin labels and multifunctionality in agriculture and tourism as the end market can be considered to be potential flywheels by operators. Therefore, local policy makers can support farmers by firstly reducing land fragmentation and secondly by providing technical assistance for achieving financial funding.
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