Abstract
Summary To reduce contingency and demand awareness, evaluatively neutral CVCs (constant-vowel-consonants) were paired with CVCs of either positive evaluative meaning or negative evaluative meaning in a 24-item, mixed CVC-CVC and CVC-word, paired-associate (PA) list. The PA list was presented for either one, three, or five trials to a total of 63 Ss. After the PA list presentation, Ss rated 16 CVCs, including the stimulus CVCs from the PA list, on bipolar scales of evaluative meaning and then recalled PA pairs. Results showed a conditioning of meaning effect for Ss who viewed five trials of the PA list. Questionnaire data indicated that Ss were neither contingency nor demand aware. These results lend support to Staats' (14, 18) conditioning of meaning and attitude theory.
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