Abstract

The green growth paradigm has gained much attention from various governments worldwide as a guiding strategy for national and sectoral growth strategies. There is, however, little knowledge on how to integrate green growth into key natural resource sectors, such as water. This paper explains the origins and underlying concepts of green growth, and assesses its potential in the Jordanian water sector. Using a green growth diagnostic model, we analyze six key industries in the Jordanian water sector that can be an engine for green growth and the achievement of key sector-related Sustainable Development Goals (SDGs). In addition, four innovative business models are presented which exemplify the best practices and future directions of the water sector in Jordan. The results and recommendations support the strategic decision-making process of linking economic growth and sustainability, and encouraging private investments.

Highlights

  • In recent years, several paradigms have emerged in the international arena as a response to the pressing global challenges of resource depletion, climate change, and environmental degradation.Green growth represents one of the most prominent sustainability debates that promises to harmonize economic growth with environmental sustainability [1]

  • We looked at key industries and green business models in the water sector that can be an engine for green growth and the implementation of the Sustainable Development Goals (SDGs)

  • This chosen focus on industries and business models corresponds to the statement of the Jordanian Executive Development Programme that called for the launch of a program for green services and industries [66]

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Summary

Introduction

Several paradigms have emerged in the international arena as a response to the pressing global challenges of resource depletion, climate change, and environmental degradation.Green growth represents one of the most prominent sustainability debates that promises to harmonize economic growth with environmental sustainability [1]. Several studies have highlighted the critical role of business models in the transition to green growth These business models involve both large and small firms exploiting technological and business opportunities to create an economic value that does not harm the environment [6,7]. They create green solutions and products through improved resource efficiency and innovations that create a balance between environmental (e.g., low waste and emissions, no pollution) and economic (e.g., profitability, job creation) objectives [8,9,10]

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