Conceptualizing the Young Women Social Entrepreneurship Phenomenon in al-Madinah al-Munawarah

Abstract

Social entrepreneurship has become a global trend, and in Saudi Arabia, it is gaining traction among public authorities, financial institutions, young people, and academics. Despite its growing popularity, scientific publications on the subject remain limited. This study aims to conceptualize the phenomenon of young women's social entrepreneurship in Al-Madinah Al-Munawarah, the cradle of Muslim civilization and Islamic charity. Based on the field experience of Basiqāt Waqf, which trained 128 young women from 2020-2022 in personal development and entrepreneurial excellence using the Personal Development Analysis (PDA) tool, the study finds existing models insufficient to capture the multidimensionality of this phenomenon. A key factor identified is the intrinsic pleasure young women derive from engaging in social entrepreneurship projects that sustainably improve the quality of life in the holy city. The challenge lies in identifying what these women love doing while being beneficial to others. Despite limitations, this study aids stakeholders in better coordinating efforts to promote social entrepreneurship among young women in Madinah beyond merely creating a competitive or attractive ecosystem. Data from 2023-2024 indicate that many of these trained women actively participate in the Basiqat project, particularly in organizing the breaking of the Ramadan fast at the Prophet's Mosque.