Abstract

ABSTRACT Journalism and public relations (PR) have a long history of reciprocal influence evident in their co-evolution toward hybrid forms at the nexus of news media and marketing. Through critical analysis historicizing key stages in the co-evolution of journalism and PR, this theoretical intervention provides a conceptual model for understanding the origins and nature of brand journalism. Contemporary brand journalism extends from four distinct stages in this co-evolution, beginning with the convergence of editorial and promotional practices in the eighteenth and nineteenth century press. The second stage consists of Progressive Era customer magazines marking PR’s affective and narrative turn, prompted in part as a defensive reaction to Progressive Era muckraking journalism. The third appears in the construction of New Journalism as an invention of capitalist competition. The fourth is represented in current native advertising and content marketing, practices inhering elements of their predecessors that reveal editorial autonomy as a cultural construct.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.