Conceptualizing Soft Power Conversion Model of Higher Education

Abstract

College and universities can promote the level of the advance foreign policy through advocating a better understanding of soft power (Nye 2005a, b). Higher education produces crucial soft power in the interconnected global society that can navigate new landscape that we face. Nye (2005a, b) argued that higher education is considered as an effective pathway to attract talented foreign students for seeking a quality higher education that influencing and learning from foreign students. Facing an unprecedented challenge from the dark side of globalization, cultivating an in-depth understanding of core idea of power and the role of soft power provides a better balance and sufficient performance in higher education. Facing the increasing trend of globalization and internationalization, higher education institutions have increasingly emphasized on promoting social change that facilitates and fosters transformation for social change. Therefore, this chapter focuses on examining the definition of soft power what is power and soft power in higher education that discussed and analyzed to examine the rationale of soft power in higher education.