Abstract
Over the years, User Experience (UX) becomes a main term in designing an interactive product. The term itself lacks proper theoretical definition and is used in many different ways especially in academic and industry. This paper reviews and explores various existing approaches to conceptualize and understand user experience better. It covers both theories from the academics as well as studies conducted by the industries. Industries seem to treat user experience as a conventional usability while academics are more dynamic in defining user experience. Thus, this paper is trying to provide a base in conceptualizing and understanding user experience by covering different topics related to user experience.
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