Conceptualization of body measurements for 6-8 years kids ready-to-wear apparel based on anthropometric study in Bangalore, India

Abstract

PurposeThe concept of developing clothing sizes has taken importance in recent years due to increasing expectations of consumers for branded clothing and its value in terms of fit and durability. The kids’ ready-to-wear brands are expected to pose the least fit issues, thereby covering a wider population of a particular size. This necessitates the standardization of measurements. The lack of standardized approaches has caused fit issues like mismatching of sizes and alterations, in a heterogenous consumer market, like India. The performance of branded apparel depends on the quality of the measurements considered in developing sizes and the approach for standardization. There is a lacuna in the measurements used by the kids’ apparel domestic brands. This study aims to propose an anthropometric approach for deriving quality measurements that can be used effectively in developing kids’ sizes to fit a wider population of kids, thereby reducing the need for alterations.Design/methodology/approachThe measurement data was gathered through the quantitative method. An anthropometric survey was conducted by measuring school kids. A total of 544 kids (girls and boys) of age group 6–8 years were measured to obtain prime anthropometric measurements required for ready-to-wear apparel production. WHO manual and ISO 8559, 1998 meant for anthropometry survey for garment industry was referred for accurate measuring following the landmarks for measuring.FindingsThe findings revealed differences in the anthropometric measurements based on gender and age. The anthropometric measurements showed variations within the same body mass index (BMI) range. S, M and L sizes were identified within an age group. The apparel manufacturers and designers need to focus on the discrepancies occurring in the body measurements of an age group to address and control fit issues in kids ready to wear apparel.Practical implicationsThe anthropometric approach can be significantly used to control undesired fit and comfort issues in kids’ ready-to-wear apparel.Originality/valueThis study helped to understand the importance of scientific measuring practices to arrive at standardized measurements to develop sizes in ready-to-wear apparel manufacturing.