Abstract
The purpose of the paper is to identify patterns of influence of macroeconomic and sectoral factors on the dynamics of prices of aerated concrete products during 2015-2020. The method of factor analysis was used to identify the degree of influence of a number of macroeconomic indicators and raw material prices on the pricing of aerated concrete products. Using the graphical method, the patterns of change in the growth rate of aerated concrete prices at different phases of the economic cycle during this period were identified. Methodology. The study is based on the identification of correlation regression relationships between the price of aerated concrete products and raw materials for their production and some macroeconomic factors, as well as on the analysis of changes in the degree of influence of relevant factors on aerated concrete prices at different phases of the economic cycle. Re-search results. The article summarizes the theoretical approaches to the classification of pricing factors, defines the time limits of the phases of economic cycles in the economy of Ukraine during 2014-2020, identifies the main factors of price formation in the aerated concrete market of Ukraine and analyses the degree of their impact on prices of aerated concrete products in 2015-2020. Practical implications consist of identifying a number of correlations, as well as trends in aerated concrete prices at different phases of the economic cycle, which can be used to improve pricing in the construction industry. Value/originality Methodological approaches used for factor analysis of pricing of aerated concrete products can be used for timely price adjustment within the chosen pricing strategy, based on forecasts of macroeconomic development of the economy.
Highlights
One of the urgent issues in Ukraine is renovation and modernization of worn-out and obsolete housing stock
Given the current unstable development of the domestic economy and the intensifying market competition, the choice of effective pricing measures is becoming increasingly important for the successful development of the enterprise, since its profitability directly depends on the price at which the product is sold
This allows us to conclude that the rise in prices for aerated concrete is influenced by inflation in the economy, and the pricing policy of manufacturers who use increasing demand for aerated concrete in the boom phase to increase profitability, thereby reducing financial risks in the phase of economic cycle during recession
Summary
One of the urgent issues in Ukraine is renovation and modernization of worn-out and obsolete housing stock. One of the important development tendencies of the construction industry is the use of modern wall materials, namely aerated concrete. Given the current unstable development of the domestic economy and the intensifying market competition, the choice of effective pricing measures is becoming increasingly important for the successful development of the enterprise, since its profitability directly depends on the price at which the product is sold. Some theoretical aspects of this problem need further study; in particular, the main objectives of our study are to analyse the price-forming factors of macroeconomic and sectoral level and to identify the degree of their indirect influence on the prices of aerated concrete products. Solving the problem of effective pricing is impossible without identifying and analysing the factors influencing the price
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