Abstract
The article deals with the specifics and main characteristics of the personnel potential development as a social economic process on enterprise. The processes of managing formation and development of personnel, methods, forms and factors become the most important objects under the analysis of organizational component of human resources development. The formation of enterprise personnel through recruitment and hiring, training, retraining, advanced training, use of special methods of work motivation in the system of modern organization management have been considered by many foreign and domestic researches. The lack of research in the fields of conceptual approaches to the restoration process of development of enterprise personnel potential signifies the necessary investigating and summarizing the specifics and main characteristics of the personnel potential development of enterprise.
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