Abstract
The aim of this paper is to introduce a strategic management model that is focused on environmental consciousness. Firstly, starting from the principal foundations of environmental consciousness and its interpretation at a corporate level, it determines the external and internal factors of the strategic positioning of companies. In the next step, it summarises the possibilities for formulating strategic alternatives based on strategic behaviour and strategic orientation. Then, it describes how the individual strategic alternatives can be achieved in different contexts. Finally, it presents a number of elements that have to be considered in greater detail in the future in order to successfully implement environment-oriented strategies in practice.
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