Abstract
The significance of big data advancement has benefited various organizations to leverage the potential insights and capabilities of big data in organizational performance and decision-making. However, the analytics outcome and quality of big data analytics (BDA) implementation has yet to be addressed. Therefore the aims of this paper are to identify and analyze the affecting factors and elements of BDA implementation and to propose a conceptual model for effective decision-making through BDA implementation assessment. The model is developed based on three dimensions such as performing data strategy (organization), collaborative knowledge worker (people) and executing data analytics (technology). The findings of this ongoing study proceeds with designing a proposed conceptual model with the research hypothesis and may provide a better assessment model for effective decision-making in the long run.
Highlights
Many organizations have shifted to data-driven decision-making as a result of the advancements of big data benefits
Most of them have benefited from big data analytics (BDA) implementation in many ways, such as information technology (IT) infrastructure, operational, managerial, strategic and organization benefits [2] [3]
BDA implementation will benefit in strategic long-term planning to support business growth and business value creation that leads to organizational performance enhancement [3][4]
Summary
Many organizations have shifted to data-driven decision-making as a result of the advancements of big data benefits. Most of them have benefited from big data analytics (BDA) implementation in many ways, such as information technology (IT) infrastructure, operational, managerial, strategic and organization benefits [2] [3]. The IT infrastructure benefits including using sharable and reusable IT resources that reduce operation cost for IT management and increased IT infrastructure capability. It helps to improve the operational activities by reducing information process cycle time, productivity and quality improvement [2]. BDA implementation will benefit in strategic long-term planning to support business growth and business value creation that leads to organizational performance enhancement [3][4]
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
