Conceptual framework of the crowdfunding success factors – Review of the academic literature

Abstract

Abstract The authors’ aim is to create a conceptual framework from the academic literature dealing with the success factors of crowdfunding campaigns. The authors reviewed high-quality empirical articles written in English between 2013 and 2018, gathered from five relevant databases and Q1–Q4 journals. The results and conclusions sections of the selected articles were coded and analyzed using the rules of the qualitative content analysis methodology. The authors found success factors analyzed by top researchers and grouped them into categories and themes. This paper provides a typology of the factors contributing to the success of crowdfunding campaigns which can be used as a framework for further research. The conclusions can help project initiators in the planning and execution phases of crowdfunding campaigns while creating a new perspective about crowdfunding campaign success forecasting.