Abstract
Technology transfer has played an important role in promoting the development of technologies for green innovation around the world. The objective of the article was to develop a conceptual model of green technology transfer within the university-industry ambit. The methodological procedures were carried out in four distinct phases. The first phase consisted of a literature search regarding technology transfer conceptual models; this bibliographic review was performed using the ISI (Web of Science) platform, grounded on articles published over a period of 27 years from 1995 to 2022. The second search phase was based on the value chain. The third phase had as its objective to apply a questionnaire with open questions to several Brazilian universities. The last phase consisted in developing the conceptual model. From the results, it is possible to integrate the pre-development and post-transfer technology activities, and the process of green technology transfer can be carried out by focusing on the commercial results of technology licensing, including commercial advantages with a sustainable focus. Notwithstanding, the Brazilian government should create public policies aiming to stimulate the participation of companies in partnership with universities, allowing universities to help them by developing green technologies and patents.
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