CONCEPTUAL APPROACH TO DIGITAL STRATEGIC ENTERPRISE PARTNERSHIPS

Abstract

The article analyzes the advantages and disadvantages of forming digital strategic partnerships of enterprises. Rapidly growing companies working in the field of innovative technologies are striving for digital strategic partnerships to gain a competitive advantage in the market. At the same time, companies that operate on the basis of traditional business organization seek to unite for geographical expansion, diversification, expansion of production, reduction of costs, or other elements of the supply chain. It has been proven that the creation of partnerships has a much stronger effect than the activities of each enterprise individually. The main approaches to the formation of digital strategic partnerships of enterprises are described – resource and target. Based on the essence of digital strategic partnership – bringing together parties (enterprises) to achieve a strategic goal, in particular, increase efficiency, which involves creating a common system of values and processes based on resources and competencies of partners based on a single digital platform for business , the author built the concept of digital strategic partnership. The concept of digital strategic partnership provides for the coordination of the goal – to ensure effective, balanced economic and technological development of business processes of integrated enterprises and obtain a synergistic effect, a list of tasks, principles, functions and methods. The object of forming a conceptual approach to the development of digital strategic partnerships are the generalized system of business process and individual business processes, criteria and indicators of effectiveness of digital strategic partnerships are the optimal ratio of actual results to regulatory (reference); maximizing quality indicators.