Conceptual and visual representations of racial categories: Distinguishing subtypes from subgroups

Abstract

While much of the person perception literature has focused solely on the representation of superordinate social categories (e.g., race and age), these superordinate social categories may be organized into smaller subcategories (i.e., subtypes and subgroups) that can be distinguished by their perceived typicality. Based on the logic that atypical subcategories represent subtypes and typical subcategories represent subgroups, we hypothesized that some subcategory labels would elicit greater perceived stereotypicality compared to others. In Experiment 1, participants listed stereotypic traits and rated the perceived typicality of subcategories of Black and White men. In Experiment 2 we used a reverse correlation image classification procedure to estimate participants' visual representations of the faces of Black and White superordinate category and subcategory members. Results indicated that representations of Black subgroups reflected traits and features more prototypical of Black men compared to representations of Black subtypes. Similarly, representations of White subgroups reflected traits and features more prototypical of White men compared to representations of White subtypes. The current experiments further clarify the nature of subcategory representations as subgroups and subtypes within the superordinate category. Implications for stereotype maintenance and change are considered.