Conceptual analysis of the narrative strategy of the text of the propaganda speech from the position of the post-Romanov psychoanalytic approach

Abstract

The article presents the author's version of narrative analysis based on the methodology of post-Romanov political psychoanalysis and discourse analysis of the text of a propaganda speech. The concepts of the master signifier, the points of attachment, the double movement of signifiers in the structure of the narrative as the basis for the internalization of the ideas and values of the narrative by the addressee of communication are actualized. The matrix of the university's discourse is considered as a constructive basis that ensures the promotion and functioning of the narrative. The analysis of the case of the speech of the US Secretary of State Colin Powell at the UN Security Council on February 5, 2003 is given. The initial theoretical positions and conclusions are correlated with the data of public opinion polls conducted by the Gallup Institute.The author's main contribution to the theory of narrative analysis is the approbation of the conceptual apparatus of political psychoanalysis to propaganda texts. The study of the phenomenon of internalization of the narrative of war in the mass consciousness requires a deep understanding of the driving forces underlying the processes under study. For the first time, the media text is analyzed from the perspective of a psychoanalytic approach, with the possibility of defining and describing specific reference points of a speech that determine its structure and final result. The proposed study lays the prerequisites for the further development of the concept of the narrative life cycle and the formulation of the concept of the counter-narrative, the definition of the inherent limitations and opportunities of this life cycle.