Abstract

This article focuses on the specific features of loaned eptonyms in German within the framework of the translingual strain of ecolinguistic approach. Ecolinguistics provides for the consideration of the linguistic phenomena as a unity of their internal structure and natural, social, psychological and geopolitical factors. Eptonyms are units like word combination or sentence containing information of their authorship awared by the communicants and are subject to derivative processes typical for phraseological units. The phenomenon of adopting eptonyms results from the influence of cognitive, social and cultural factors of adapting new semiotic phenomena to the existing linguistic environment. The translingual strain of ecolinguistics explains using units, means and realities of a language and culture in the context and by means of another language which aims at efficiency of the cross-cultural communication. The paper aims at determining conceptual and translational factors which allow for the eptonyms by the most quoted English speaking writers O. Wilde and G. B. Shaw adaptation in the German-language environment and its entrenchment in the German eptonymic sphere of concepts. The study reveals that dramatic innovativeness of the British authors, their choice of topics brought to light initiated lange-skale staging of their dramas in Germany and Austria and hence their quoting in the recipient language. The paper features a model configuring concepts verbalized in eptonyms by O. Wilde and G. B. Shaw in the German language; it also covers their specifics which reveals the way foreign quotations acquire an adapted eptonymic form in the German language. At the core of the eptonymic sphere of concepts of O. Wilde and G. B. Shaw in the German language is the megaconcept HUMAN BEING dominating the hierarchy of subordinate concepts such as COGNITION, MORAL QUALITIES, SOCIETY common for the both writers. The both authors also spotlight untypical features of these concepts which can also be considered as a factor of eptonymization.

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