Abstract
In this paper, an attempt is made to identify some of the important characteristics of an Ideal Business in terms of input conditions, system requirements, output conditions and market requirements are identified and analyzed. The paper describes how these characteristics can be achieved in practical business by incorporating electronic online business model using mobile devices called mobile business. The paper also discusses how a small business planned by an entrepreneur can be improved towards an ideal business level by incorporating information communication technology (ICT) components. The conceptual nature of mobile business including major features, value chain, benefits of mobile business from customer’s point of view and comparison of mobile business properties with that of ideal business properties are discussed. The various factors affecting mobile business in terms of the characteristics of Ideal business are studied. Finally, some of the possible products and services which can lead to the concept of Ideal Business are identified
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