Concept generation in the architectural design process: A suggested hybrid model of vertical and lateral thinking approaches

Abstract

Excellence in architectural design often requires incorporating a thematic inference to the design proposal, which emphasizes the key role of concept generation phase in the design process.In this study the author compares between vertical and lateral modes of thinking as two approaches for generating concepts in architecture design. The study first introduces different maps of the design process representing each of the two thinking modes. Empirical data is then acquired on the concepts generated by students using each thinking mode by applying congruent design maps on a simple design project. Guilford's criteria of creative thinking are used to evaluate students' proposals based upon their fluency, originality, flexibility and level of elaboration. The study highlights the importance of teaching concept generation methods at an early stage of architecture education and suggests an outline for its implementation. It underlines different outcomes achieved through following different thinking modes and recommends blending both thinking modes for generating creative concepts in architecture.