Abstract
The evaluation of new product concepts has fuzzy and multi-dimensional characteristics. This paper proposes a new quantitative comprehensive evaluation method, which integrates analytic hierarchy process (AHP) with fuzzy comprehensive evaluation (FCE) method. In the proposed method, the AHP method is used to determine the weight of different criterions which have influence on the decision, and the fuzzy comprehensive evaluation method convert linguistic values into fuzzy numbers, in order to analyze and evaluate the concepts.
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