Abstract
The Agricultural Awareness initiative led by the MGAP, carried out in conjunction with public and private institutions, seeks to promote a social transformation to actively mobilize Uruguayans around the opportunities for labor and professional development offered by agriculture. We adhere to and participate in this program convinced of its importance and opportunity. In this editorial, we will not refer to that awareness, but to that which refers to how up-to-date we are in Uruguay on the road to incorporating technological development and innovation into agricultural production. Our contry is an agro-exporting country, in which agricultural income represents 80% of total exports. We are the first exporters of milk and rice, and the second largest exporters of meat on the continent. In spite of these titles, we know that the path for the country's development will not only be linked to quantity, which must continue to increase, but also to the value that we can incorporate into our products. All this is tied to the indispensable ethical commitment to the environment and society.
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