Abstract
Recently, corporate communication has undergone a rapid development which has resulted in deep changes in the role, aims, articulation of the tools and in the complexity of the information flows addressed to internal and external audience or to operators defined as co-makers. In short, the logic of global communication constitutes an operating reality even more common since it responses to requirements of both environment an the organisation itself. In other words, the integrated communication adheres even more to the requirements referring to the company performance and social responsibility. This means, mainly for the great international organisations, a model of development that corrisspondes with “the vision of” intangible assets . On the other side global communication is based on a planned utilization of various tools which are especially important and effective for companies operating on different markets: international and those affected by an oversupply.
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