Abstract
It’s generally accepted in business studies that mission is a key concept in strategy formulation, implementation and control, but there isn’t any general agreement about the meaning of this word, the content of the mission statement. Instead, there’s a common consent about mission purpose and its positive effect on business performance. This article firstly tries to identify the benefits of the communication of the mission inside and outside the organization. Thirdly, the results of a business sample analysis, which wants to evaluate the mission web communication effectiveness are presented.
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