Abstract

This article discusses a market-based social change initiative exploring the possibilities for the development of fair trade practices at the community level and as a commercial system, based on a study case of the Arte Baniwa Project - a joint-initiative by two indigenous organizations in the Amazon basin and supported by a non-governmental organization that pursues a rights-based approach to development. Methodology encompasses a literature review and build upon ethnographic and participative observation methods. Analysis comprises two approaches: the first looks at existing inter-organizational tiers between actors and identifies the presence of two different logics within the project; the other entails the reality of many emerging fair trade initiatives in Brazil which harness market forces to pursue local development objectives. Key-Words: Fair trade; Local knowledge; Social economy.

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