Abstract
Despite advanced communication techniques, many voters go to the polls uninformed about candidates and legislation, while others, either confused or indifferent, rarely bother to vote at all. The authors of this article investigate the new opportunities computers make available to those who practice public relations in politics. Computers can provide two-way information flow between government and its constitutents, allowing citizens to talk to their representatives as well as enabling their representatives to talk to them using a new medium. Not surprisingly, elected officials with strong personal-communication styles were more likely to favor computer-mediated communication systems than representatives who favored more formal methods. The authors are at Michigan State University, East Lansing.
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