Abstract
We live in a world that is undergoing continuous and rapid change. Situations are regularly encountered that have not previously arisen. Technology, competition, changes in social values, new expectations of customers, economic upheaval and all the other kinds of changes that can occur in the business environment produce new problems for management. Often solutions to such problems requires insight that traditional, well used problem solving techniques are unable to provide. Under such circumstances the need for creative problem solving assumes a greater importance than ever before. Developments in world markets, shorter production cycles, the requirement to find new ways to resource the exploitation of opportunities, and the scarcity and cost of basic resources are just a few of the new challenges to the modern day executive. In order to respond to such challenges there is a need to think creatively.
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