Abstract
Video games are a prevalent and profitable facet of the modern media entertainment industry (→ Video Games). Although children (anyone under the age of 18) comprise only 31 percent of the $10 billion US video game market, their numbers are increasing. Whereas in the 1990s, only 60 percent of middle‐school‐aged children reported playing video games on a consistent basis, a 2001 study by the National Institute on Media and the Family reported over 92 percent of US children played video games, an increase of over 30 percent. Worldwide, the video game industry is expected to grow to over $46.5 billion by the year 2010, with a growing portion of this market comprised of children.
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