Computer Assisted Consumer Behavior Modeling through Big Data and Internet Technology

Abstract

With the internet technology upgrades and the coverage of the network increases, artworks consumption on the internet has become a common activity. On the big data era, the research of consumer behavior in artworks is of great significance to the sound development of art in the market online. Therefore, this paper uses the method of combining theoretical analysis and empirical research, based on the Kotler’s study of consumption behavior, discusses the characteristics of consumer behavior in artworks under the situation of big data.