Compulsive buying in a product specific context: clothing

Abstract

PurposeThe purpose of the present study is to investigate compulsive consumption within a product specific context (compulsive buying of clothing) using a hierarchical model adapted from Mowen and Spears.Design/methodology/approachPrevious researchers found that compulsive buyers tend to be young females who purchase clothing. Edwards' general compulsive buying scale was modified to measure compulsive clothing buying. The scale was then pre‐tested for reliability and validity. Following the pre‐test, data were collected from 228 undergraduate females to assess the relationships between compulsive clothing buying and several variables previously found to be associated with general compulsive buying: neuroticism, materialism, and fashion interest.FindingsPath analysis results revealed significant relationships between neuroticism and materialism, neuroticism and compulsive clothing buying, materialism and fashion interest, and fashion interest and compulsive clothing buying. The path between materialism and compulsive clothing buying was not significant.Research limitations/implicationsThe present study examined the compulsive buying of a specific product, therefore it may be valuable to study other populations to determine whether young female compulsive clothing buyers continue the behavior as they age, or potentially, begin compulsively buying products other than clothing.Originality/valueThis is the first known study to examine compulsive buying in a product specific context.