Compulsive Buying Behaviour in Estonian Market

Marju Raudsepp,Oliver Parts

doi:10.1515/eb-2015-0013

Abstract

Abstract This research is conducted about compulsive buying behaviour in Estonia. The current research purpose is to find out how many people are affected by compulsive buying behaviour in Estonia and what factors are influencing this phenomenon. The research compares compulsive and usual buyers’ behavioural differences. The sample was 310 respondents and the research revealed that 8% of the respondents were compulsive consumers. Compulsive behaviour is influenced by materialistic factors.

Highlights

It has been nearly 30 years since the issue of compulsive buying behaviour has been introduced in the consumer research literature (Faber & O’Guinn, 1987) and its importance has not reduced nowadays. Ridgway et al (2008) revealed that 5.8% of the U
Known scales were used for measuring consumer compulsiveness and its related aspects: Faber & OGuinn (1992) scale was added for classifying compulsive buyers, credit card use scale was taken from Roberts & Jones (2001) and materialism scale from Richins & Dawson (1992)
Usual buyers were modest to agree with it. These results show clearly how different compulsive and usual buyers are in their consumption habits and behaviours

Summary

Introduction

It has been nearly 30 years since the issue of compulsive buying behaviour has been introduced in the consumer research literature (Faber & O’Guinn, 1987) and its importance has not reduced nowadays. Ridgway et al (2008) revealed that 5.8% of the U. It has been nearly 30 years since the issue of compulsive buying behaviour has been introduced in the consumer research literature (Faber & O’Guinn, 1987) and its importance has not reduced nowadays. According to Faber & O’Guinn (1992), compulsive buyers usually range between 5% until 8% of the consumers. Nowadays people consume much more than some decades ago, compulsive buying is American and Western European phenomenal problem anymore and it may affect Estonian consumers as well. Originality of the study is the need to find out how many Estonian respondents are suffering from compulsive buying and which factors influence compulsive buyers to behave so. There has not been any research before about the share of compulsive buyers in Estonia

Objectives

Methods

Results

Conclusion