Compulsive buying and life aspirations: An analysis of intrinsic and extrinsic goals

Abstract

This study intends to gain better insight into the role the life aspirations described in the framework of Self-determination theory play in compulsive buying. Profiles based on the importance and likelihood for extrinsic and intrinsic personal goals in three groups with low, moderate, and high compulsive buying propensities from a general population representative sample (N=2159) were initially established. Moreover, results from MANCOVA analyses showed that the high propensity group obtained significantly higher scores on the importance placed on each and every one of the extrinsic goals of financial success, image, popularity, and conformity, and on the likelihood of attainment of image and conformity. As for the intrinsic aspirations, it was confirmed that while the high risk group presented similar or significantly higher scores on the importance placed to them, they obtained significantly lower scores for the likelihood of attaining all the intrinsic goals of self-acceptance, affiliation, community feeling, physical health, and safety. Accordingly, interventions focused on the potentiation of the perceived likelihood of attainment of intrinsic goals, jointly with the reduction of the importance ascribed to extrinsic aspirations, may contribute to the effective treatment and prevention of compulsive buying.