Compulsive Buying: a Growing Growing Concern? An Understanding of Online Compulsive Buying Behavior and Its Proposed Predictors among Women in Karachi

Abstract

The rationale of the study is to explore the impact of enhancement motive (EM), social motive (SM), coping motive (CM), and materialism (MAT) over compulsive buying behavior (CBB) and also to determine the relationship among them. CB disorder is an alarming dysfunctionality that requires investigation; therefore, the paper aims to shed light on the prevalence of CBB and its contributing factors. The study also included an investigation of the impact of demographic factors such as age, marital status, level of education, level of income, and employment status over CBB. The research included a sample size of 515 participants, and data was gathered using an online survey instrument. The data-gathering tool used in this study is a standardized, pre-tested, and structured questionnaire. Pearson correlation and multiple regression were applied. Results indicated a positive and significant impact of EM, CM, SM, and MAT over CBB. Whereas, from among the demographic factors, only age turned out to be a significant determinant of CBB and tends to have a negative relationship with CBB, that is, the act of CBB decreases with an increase in age.