Comprehensive well-being strategy for companies: innovative approaches and trends

Abstract

This study examines the current topic of the well-being of employees in modern companies. The growing importance of this concept in the context of modern dynamic lifestyles, stressful situations, and global challenges that negatively affect physical, mental, and social well-being is substantiated. A retrospective review of the evolution of the well-being concept from ancient times to the present is presented, emphasizing its complex nature and coverage of various aspects of human life. The impact of the Covid-19 pandemic and the war in Ukraine on people's well-being is presented, highlighting the problems of physical and mental health, and changes in the work environment. Analysis of current trends and initiatives in the field of well-being in the corporate environment is carried out, including flexible working conditions, physical and mental health programs, financial literacy measures, ergonomic arrangement of workplaces, healthy eating programs, environmental initiatives, measures to strengthen social cohesion of teams, personnel development programs, promotion of diversity and inclusion, family-oriented benefits, digital well-being practices, and integration well-being into the employer's value proposition. Based on the study, a comprehensive universal well-being strategy for companies is presented, covering several key areas: flexible working conditions, physical and mental health initiatives, financial well-being measures, ergonomic workplaces, healthy eating programs, environmental responsibility, social inclusion, staff development, diversity and inclusion, family-oriented benefits, digital well-being and integration of well-being into the employer brand. The importance of adapting a universal strategy to the specific needs and goals of a particular organization, industry specifics, company size, resources, etc., is emphasized. The need for regular monitoring and evaluation of the effectiveness of the implemented well-being programs is emphasized to make appropriate adjustments and improve the strategy. This study provides a comprehensive framework for understanding and implementing employee well-being strategies in the modern corporate landscape, offering valuable insights for organizations seeking to enhance their approach to employee wellness and organizational success.