Abstract
This book provides extended information and concrete guidelines for applied ethnographic research. It is rich in methodological advice, applicable empirical instruments and tools. The work will be helpful for advanced researchers, academic and non- academic people involved in complex international programs, lectures and graduate students planning to conduct ethnographic research for their dissertation. It includes research examples in education, marketing, community health, nursing, geography and more. The empirical fields of Pelto are slightly removed from the focus on Euro-American academic research and include reflections of working in the developing countries such as South Asia (India, Pakistan, Sri Lanka) and more.
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