Abstract
In order to improve the potential of urban tourism in Anhui Province, the comprehensive evaluation of the development level of urban tourism in Anhui Province is carried out. Firstly, the comprehensive evaluation index system of the development level of tourism is constructed. Secondly, 16 cities in Anhui Province are divided into four categories through cluster analysis, and Hefei has the best tourism development. Then factor analysis is carried out to get the ranking of each prefecture-level city. The top two cities in tourism development level are Hefei and Huangshan. Finally, the conclusion is that the tourism development level of 16 cities in Anhui Province is not balanced and the tourism industry is still to be developed.
Highlights
Nowadays, with the improvement of people’s living standard, traveling has become a way to relax and experience life
In order to improve the potential of urban tourism in Anhui Province, the comprehensive evaluation of the development level of urban tourism in Anhui Province is carried out
The conclusion is that the tourism development level of 16 cities in Anhui Province is not balanced and the tourism industry is still to be developed
Summary
With the improvement of people’s living standard, traveling has become a way to relax and experience life. The potential evaluation of urban tourism industry is to evaluate the potential tourism development strength of different cities in the future based on the data of various factors affecting the development of tourism in previous years. Ning Cao et al analyzed the key factors affecting the size of tourism competitiveness, established an evaluation model of urban tourism competitiveness based on this, and reached the conclusion that there were differences between the camp division of tourism competitiveness of 14 cities in Liaoning Province and people’s common sense objective understanding (Cao & Guo, 2005). This paper firstly clusters cities according to the tourism development level of 16 cities in Anhui Province, and conducts factor analysis to comprehensively evaluate the tourism development potential of Anhui Province
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