Comprehensive Evaluation of Businesses Strategy and E-Commerce Performance in Smes: A Corporate Social Responsibility Perspective

Abstract

As an important business model in the era of network economy, electronic commerce has played an increasingly important role in the development of the world economy. However, when the enterprise carry out the e-commerce strategy, it is often difficult to put corporate social responsibility in an important position. In this paper, we make an empirical analysis to test whether corporate social responsibility will affect the enterprise performance. Through questionnaire survey of the small and medium enterprises in Beijing City, the result shows that corporate social responsibility behavior has a direct positive impact on the corporate performance. Therefore, facing the challenge of internet, SMEs should pay more attention to the construction of enterprise ethics, enhancing the internal value of enterprise by strengthening corporate social responsibility.