Abstract

What is at stake here is the analysis of certain aspects of a child as a consumer and the influence of the rural and urban context as a geographical variable, in contrast to the socio-professional category of origin and age group, for children between 6 and 15 years of age. One fact can be taken for granted, right now: nothing in this field should be seen as an absolute truth. The biggest differences are essentially centered on the child’s socio-professional category and age group, rather than on the geographical variable; the differences are accentuated when going to extremes in terms of category or age group.

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