Abstract
Purpose – The purpose of this paper is to provide practitioners of management with a comparative analysis of how two global firms ensure quality standards in new product development/new product manufacturability processes and manage design changes in reduced product life cycles in the current economic recession.Design/methodology/approach – The firms selected were: Newell Rubbermaid, a high‐volume manufacturer with a diverse product offering, designing and manufacturing consumer products for large retail customers, and General Electric Healthcare Coils, a low‐volume manufacturer of a niche product for the magnet resonance imaging medical diagnostic systems. This case study presented a review of the quality steps performed when they are faced with a design change to a part, benchmarking their quality processes with the highest industrial standards possible.Findings – The effective managing of engineering change has always been difficult, time consuming, and a regular source of inefficiency and irritation f...
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