Complimentaries as an Instrument of Product Promotion in U.S. Casinos

Abstract

Gaming Law Review and EconomicsVol. 14, No. 3 ECONOMICS CORNERComplimentaries as an Instrument of Product Promotion in U.S. CasinosChristian MarfelsChristian MarfelsSearch for more papers by this authorPublished Online:16 Jun 2010https://doi.org/10.1089/glre.2010.14301AboutSectionsPDF/EPUB Permissions & CitationsPermissionsDownload CitationsTrack CitationsAdd to favorites Back To Publication ShareShare onFacebookTwitterLinked InRedditEmail FiguresReferencesRelatedDetailsCited byLoyalty programmes in the gambling industry: potentials for harm and possibilities for harm-minimization13 June 2018 | International Gambling Studies, Vol. 4The effect of promotion on gaming revenue: A study of the US casino industryTourism Management, Vol. 65Improving Casino Performance Through Enhanced Loyalty Programs21 April 2015 | Journal of Hospitality Marketing & Management, Vol. 25, No. 3Spillover from Complimentary Item-Based Promotions20 July 2012 | Journal of Hospitality & Tourism Research, Vol. 38, No. 1The indirect gaming contributions of cash and comped casino dining: Does providing complimentary meals pay off at the slots?International Journal of Hospitality Management, Vol. 31, No. 4The Impact of Paid Versus Complimentary Showroom Entertainment on Gaming VolumesJournal of Hospitality Marketing & Management, Vol. 21, No. 4 Volume 14Issue 3Apr 2010 Information© 2010 Mary Ann Liebert, Inc.To cite this article:Christian Marfels.Complimentaries as an Instrument of Product Promotion in U.S. Casinos.Gaming Law Review and Economics.Apr 2010.161-164.http://doi.org/10.1089/glre.2010.14301Published in Volume: 14 Issue 3: June 16, 2010PDF download