Complexity Construction of Intelligent Marketing Strategy Based on Mobile Computing and Machine Learning Simulation Environment

Shuai Mao,Rong Huang,Zhihan Lv

doi:10.1155/2021/9910834

Abstract

Mankind’s research on marketing has a history of hundreds of years, and it has been fruitful in continuous summary and research. Now the theory of marketing has gradually penetrated into the minds of every company and even individual. A successful marketing strategy is the inevitable result of scientific planning and effective implementation. However, the current marketing strategy has gradually failed to meet the needs of corporates. In order to find the best solution for corporate marketing strategy, we built a simulation environment based on mobile computing and machine learning and compared the differences by simulating several companies of the same size in this city (corporate efficiency and revenue and expenditure under the marketing strategy). The results of the study found that intelligent marketing based on machine learning is more suitable for enterprises than general marketing strategies. The efficiency of enterprises has increased by about 20%, and the income of enterprises has increased by more than 30% compared with traditional marketing strategies. This shows that the intelligent marketing strategy based on mobile computing and machine learning to build a simulated environment plays an extremely important role in the peculiarities.

Highlights

Marketing theory was born in the United States in the twentieth century, in the new round of the global technological revolution, the collective technological revolution characterised by the intellectual and ubiquitous shaping of the industrial structure, and changing national power
In the age of the knowledge economy, marketing strategies play a key role in opening up new markets, meeting the needs of market customers, and improving basic competitiveness of enterprises
In-depth analysis of the current status of the company’s leading marketing strategy and putting forward relevant countermeasures and suggestions based on the analysis conclusions is crucial to help similar companies build a more competitive intelligent marketing, so as to better help the company’s growth

Summary

Introduction

Marketing theory was born in the United States in the twentieth century, in the new round of the global technological revolution, the collective technological revolution characterised by the intellectual and ubiquitous shaping of the industrial structure, and changing national power. In the age of the knowledge economy, marketing strategies play a key role in opening up new markets, meeting the needs of market customers, and improving basic competitiveness of enterprises. The marketing strategy of the enterprise plays an important role in solving this problem. Improve the security performance of the [6]; Le believes that intelligent marketing can provide extremely important support for the future of enterprises. In the article, he detailed the characteristics of intelligent marketing, the operation mode, and the advantages of comparing other computing methods [7]. In-depth analysis of the current status of the company’s leading marketing strategy and putting forward relevant countermeasures and suggestions based on the analysis conclusions is crucial to help similar companies build a more competitive intelligent marketing, so as to better help the company’s growth

Research Method of Intelligent Marketing Strategy in Simulated Environment

Intelligent Marketing Strategy Research Experiment

Experimental Analysis of Intelligent Marketing Strategy Research

Findings

Conclusion