Abstract
In this paper, based on the background of channel cooperation and service of the supply chain, this paper constructs a Nash game model and a Stackeberg game model in the multi-channel supply chain considering an online-to-store channel (OSC). Based on maximizing the profits and the bounded rationality expectation rule (BRE), this paper builds a dynamic game model, respectively, and analyzes the stability of the equilibrium points by mathematical analysis and explores the influences of parameters on stability domain and entropy of the system by using bifurcation diagram, the entropy diagram, the largest Lyapunov exponent and the chaotic attractor etc. Besides, the influences of service level and profit distribution rate on system’s profit are discussed. The theoretical results show that the greater the service level and profit distribution rate are, the smaller the stability domain of the system is; the system will go into chaotic state and the system’s entropy will increase when operators adjust her/his price decision quickly; when the manufacturer or the retailer keeps service level in the appropriate value which is conducive to maximizing her/his profit; the manufacturer should carefully set the service level of OSC to ensure the system’s profit; in Nash game model, the stability of the system weakens than that in Stackelberg game model. Furthermore, this paper puts forward some suggestions to help the manufacturer and retailer in multi-channel supply chain to do the better decision.
Highlights
According to the data from a Chinese 2017 e-commerce development report, the scale of e-commerce transactions in China continued to expand in 2017 and maintained rapid growth [1], but with the rapid development of e-commerce, mobile commerce and the changing of customer’s demands, more and more enterprises such as Jing Dong, Tmall and Uniqlo are beginning to participate in the innovation of retail channels based on online channel and traditional channel
In a multi-channel supply chain that consists of a manufacturer and a retailer studied
Paper, a multi-channel supply chain that consists of a manufacturer and a isretailer is Considering channel service and channel cooperation, we propose a
Summary
According to the data from a Chinese 2017 e-commerce development report, the scale of e-commerce transactions in China continued to expand in 2017 and maintained rapid growth [1], but with the rapid development of e-commerce, mobile commerce and the changing of customer’s demands, more and more enterprises such as Jing Dong, Tmall and Uniqlo are beginning to participate in the innovation of retail channels based on online channel and traditional channel. The above papers studied the price strategy in the multi-channel supply chain considering different situations which provide a reference for managers to make a decision. Wang [26] investigated two dynamic pricing strategies in a dual-channel supply chain consisting of a manufacturer, a retailer and focused on the influence of service value on the decisions and the insight of complexity. Ma et al [27] examined the optimal decisions of dual-channel game model considering the inputs of retailing service, and analyzed how adjustment speed of service inputs affect the system complexity and market performance. This paper will explore the influence of the channel cooperation and service on the multi-channel supply chain with OSC by using entropy theory, nonlinear dynamics theory and game theory.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
