Abstract

In recent years, event-based social networks (EBSNs), such as Meetup, Eventbrite and Douban, have emerged as a popular new type of social network on which online users can organize and register for offline social events. Existing approaches focus mainly on arrangement strategies that include users and events on an EBSN platform under an offline scenario, where all information is known in advance. However, these strategies ignore the importance of the organizer, and the offline scenarios can be impractical since all elements appear dynamically in reality. Therefore, we consider not only the user and event in the EBSN platform under the online scenario but also the importance of the organizer. In this paper, we study the complex dynamic event participant in an EBSN that considers three elements: users, events and organizers. We first formalize the event arrangement problem in the online scenario through event arrangement through three-dimensional matching (EATDM). Then, we propose a straightforward solution of the EATDM problem, a greedy algorithm with a competitive ratio, and further develop a basis solution, a random algorithm. We also propose a threshold-based algorithm and a weighted-threshold algorithm with a tighter competitive ratio. Finally, we verify the validity and practicability of the proposed algorithms on synthetic and real datasets, and we find that the weighted-threshold algorithm performs better than the random algorithm, the greedy algorithm and the threshold-based algorithm in terms of the total utility value.

Highlights

  • In recent years, event-based social networks (EBSNs) [1], such as Meetup,1 Eventbrite 2 and Douban,3 have emerged as a popular new type of online-to-offline social media; on EBSNs, online users can organize and register for offline social events

  • We present that the event arrangement through three-dimensional matching (EATDM) problem is an NP-hard problem under the offline scenario, and we introduce an offline solution, i.e., local search

  • We study the hardness of the EATDM problem under the offline scenario in Theorem 1 as follows

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Summary

INTRODUCTION

Event-based social networks (EBSNs) [1], such as Meetup, Eventbrite 2 and Douban, have emerged as a popular new type of online-to-offline social media; on EBSNs, online users can organize and register for offline social events. Reference [11] consider three influential factors, i.e., social friendship, similarity of attributes and location information, in the social event arrangement strategy These studies did not consider the real-time aspects of users and events or the importance of the organizer. We can see that the total utility of the offline setting is greater than that in the online dynamic scenario Based on this motivation, we formally define the event arrangement problem in the online scenario, called event arrangement through the three-dimensional matching (EATDM) problem, where users, events and organizers need to be arranged when they dynamically arrive at the platform one-by-one. Previous work considered neither the preferences of organizers nor their roles in event arrangement This is the first study of the EATDM problem considering the three elements.

EVENT-BASED SOCIAL NETWORK
THREE-DIMENSIONAL MATCHING
PROBLEM DEFINITION
GREEDY ALGORITHM
RANDOM ALGORITHM
EXPERIMENTAL EVALUATION
CONCLUSION
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