Abstract
The field of tourism studies has experienced a recent ‘mobility turn’, a shift whereby movement of various types and via different means is seen to have become increasingly important. This paper explores relationships between mobility and sales strategies deployed by duty-free retailers. Three in-between conditions – between moving and waiting, between home and ‘away’ and between standardization and customization – have a connection with tourism-related movement and represent contrasts deftly reconciled by duty-free retailers. It is argued that the machinery of duty-free selling has successfully harnessed various forms of ‘in-betweenness’ associated with mass mobility for the purposes of revenue generation. Copyright © 2016 John Wiley & Sons, Ltd.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
