Complementary Assets and Managerial Cognition in Surviving Technological Change

Abstract

Despite the terminology describing the role of complementary assets on incumbent firms’ responses to technological change, the interaction between complementary assets and other organizational antecedents is scarcely understood. This study juxtaposes the complementary asset argument with managerial cognition perspective, specifically exploring how managerial cognition influences an incumbent firm’s investment decisions to pursue specific complementary assets and how this decision logic ultimately led to the failure to explore emerging