Abstract
This study is aimed at describing the complaint strategies used by Indonesian male and female online shoppers towards fashion products found in comment sections in the Shopee shopping application. This study is qualitative research. The data are complaint utterances used by male and female online shoppers found in the comment section of fashion products in the Shopee shopping application. The data sources are the comment from the male and female online shoppers posted from August to September 2021. In collecting the data, the researcher used documentation and observation methods. The technique used by the researcher in analyzing data is the distributional technique. The data are analyzed by using the theory of Trosborg (1995). The result of the research revealed that there are 6 complaint strategies used by male online shoppers and 5 complaint strategies used by female online shoppers.
Highlights
This study is aimed at describing the complaint strategies used by Indonesian male and female online shoppers towards fashion products found in comment sections in the Shopee shopping application
The data are complaint utterances used by male and female online shoppers found in the comment section of fashion products in the Shopee shopping application
The result of the research revealed that there are 6 complaint strategies used by male online shoppers and 5 complaint strategies used by female online shoppers
Summary
This study is aimed at describing the complaint strategies used by Indonesian male and female online shoppers towards fashion products found in comment sections in the Shopee shopping application. The data are complaint utterances used by male and female online shoppers found in the comment section of fashion products in the Shopee shopping application. Shopee was first launched in Singapore in 2015 and keeps developing in Asia, such as Malaysia, Vietnam, Thailand, and in Indonesia Through this app, everyone is able to create their own page to sell and offer their products without meeting the consumers, so it is not a face-to-face business. The main indicator in this research is the male and female online shoppers and the complaint strategies used by them while expressing their complaints toward fashion products in the Shoppe shopping application
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Linguistics, Literature and Translation
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
