Compilation and Application of the Scale of Sustainable Knowledge Sharing Willingness in Virtual Academic Community During the Times of the Coronavirus Pandemic (COVID-19).

Huaruo Chen,Ya Wen,Xueying Gu,Fei Liu,Ling Ling

doi:10.3389/fpsyg.2021.627833

Abstract

With the outbreak of COVID-19, many offline academic activities have been turned online, and virtual academic communities have been further emphasized. Based on this situation, this study took the Eagly and Chaiken’s Heuristic-System Model of Persuasion and the general rules of behavioral decision as a theoretical basis, established a theoretical model of sustainable knowledge sharing willingness in virtual academic communities. Firstly, this study developed the scale of willingness to share sustainable knowledge based on the heuristic system model of persuasion. After analyzing the data of 62 participants, the scale was revised. Secondly, 256 valid data were collected from China, the United States, Singapore, and Indonesia. Finally, the conceptual model and theoretical hypothesis were tested based on the data. The results show that knowledge sharing satisfaction is affected by heuristic factors (knowledge sharing quantity, knowledge source credibility) and system factors (knowledge sharing quality, knowledge sharing usefulness), and has a significant positive correlation with sustainable knowledge sharing willingness.

Highlights

With the rapid development of modern information technology and the popularization and application of the Internet, new digital scientific research environments such as E-Learning are increasingly formed and mature
The Heuristic-Systematic Model of Persuasion (HSMPP) (Chaiken et al, 1989) and the general rules of human behavior decision-making are used to construct a heuristic for sustainable knowledge sharing in virtual academic community and the scale was formed
The systematic model explores the influence of heuristic variables and systematic variables on the willingness of sustainable knowledge sharing and analyzes the obstacles and countermeasures of sustainable knowledge sharing in virtual academic community

Summary

Introduction

With the rapid development of modern information technology and the popularization and application of the Internet, new digital scientific research environments such as E-Learning are increasingly formed and mature. With the rapid development of virtual academic community, the scale of community users such as Academia, ResearchGATE, Mendeley, etc. At the same time, there are some academic virtual communities with low user participation, less knowledge sharing activities, and users’ sustainable use intention declining. The Heuristic-Systematic Model of Persuasion (HSMPP) (Chaiken et al, 1989) and the general rules of human behavior decision-making are used to construct a heuristic for sustainable knowledge sharing in virtual academic community and the scale was formed. The systematic model explores the influence of heuristic variables and systematic variables on the willingness of sustainable knowledge sharing and analyzes the obstacles and countermeasures of sustainable knowledge sharing in virtual academic community

Methods

Results

Conclusion