Abstract
Objective: To analyze the competitiveness of Mexican vanilla in the international market. Design/Methodology/Approach: The relative trade balance (RTB) and the revealed comparative advantage index (RCAI) were calculated to analyze the competitiveness of the Mexican vanilla in the international market. Both crushed and whole vanilla beans were evaluated. Results: Around 1% of the total vanilla area is harvested in Mexico, representing 6% of the world production volume. The Mexican market is competitive in the international whole vanilla beans market, but not in the case of crushed or ground vanilla. Study Limitations/Implications: The SIAVI portal was discontinued. Therefore, the international vanilla trade data could only be retrieved for the period ending on November 2021. Findings/Conclusions: The Mexican market has potential for the development of vanilla production. However, current production is practically absorbed by the local market.
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