Competitiveness Improvement Strategies of Msme Blora Batik: Analytic Network Process Approach

Abstract

Purpose: This study aims to develop strategic priorities for increasing the competitiveness of Batik SMEs in Blora Regency Theoretical Framework: Previous research in the field of company competitive advantage argued what approach is suitable to be used by MSME to grow sustainably. Sustainability of a company 's competitive advantage is influenced by the potential of existing resources (Grant, 1991). Design/Methodology/Approach: This research was conducted in Blora Regency, Central Java, which is one of the regions in Indonesia that is rich in culture and local wisdom. Like other areas in Central Java, Blora has batik as a traditional craft which is quite popular. Until now, the Blora Regency Government continues to develop the sustainability of Blora batik through empowerment programs. The data analysis method used in this research is the Analytic Network Process (ANP) which is a mathematical theory that allows decision making to deal with interrelated factors (dependence) and mathematical feedback. Findings: The findings in this study indicate that Batik Blora is a business unit that has the potential to develop and be competitive with various advantages. As a product that elevates regional advantages, it is necessary to increase business aspects that include upstream to downstream aspects so that the competitiveness of Blora batik can continue to increase. Research, Practical & Social Implications: The most prioritized aspect in increasing the competitiveness of Blora batik is the aspect of the business cycle which emphasizes increasing innovation and diversification as well as increasing business productivity. Originality/Value: This research is a research that focuses on the development strategy of Batik MSMEs with the ANP approach which has never been done before.